The Amazon online store can offer you a great deal if you are a seller and want to sell your products without too much upfront payment. You can save a lot of money on rents for a shop and the overheads that go with maintaining it. The only thing you require is an inventory of the items you want to sell and a selling plan for the number of units you sell during a certain period. The next step is to get yourself registered with the company as an individual seller or a professional seller. Once you get registered your worldwide visibility occurs and you can get customers even from far off lands.
Do not remain content with the registration procedure as you have a lot of work to do after that. As soon as you get registered you get bound by the selling policies laid down by the company. You have to abide by rules of the Participation Agreement regarding the type of products that you can sell and the procedure you follow for selling it. If you are not careful enough then one fine morning you may find that you are facing a situation of Amazon seller account suspended. The main reasons for any suspension are poor performance, or a violation of the Selling Policies or a violation of Restricted Products.
You may go off half-cocked and try to put the blame for the suspension on anything but yourself, but it will lead you nowhere. You have to sit down with a cool head and try to find out the reason for the suspension. You can write to Amazon whatever you want to, but the suspension of your seller account may take place only if you tell Amazon what it wants to hear from you. Browse through the e-mails sent by Amazon to you telling the reasons for the suspension. You need this information to build your case with the help of the Amazon appeals letter.
Whether you like it or not, the Amazon account suspension will be lifted by the company only when they are convinced that mistake made by you was not intentional. Tell them that you are sorry and have realized that the customers belong to Amazon. Tell them that you did not understand what you were supposed to do. Give them a bulleted and measurable plan of how you would fix the problem. Try to convince them you are going to be a good partner from now on and take proper care of the customers. In short you letter of appeal should sound genuine if you seriously want the ban to go.
You cannot create a new account if your previous account with Amazon gets suspended. The letter for appealing for lifting the suspension has to reach the company through the Amazon appeals process. You have to submit your appeals letter through the SellerCentral by invoking the “Performance Notifications” option. The e-mails sent by Amazon will give the information you need to build a genuine appeals letter.In case you are not up to it, get a friend to draft the letter for you or hire a professional firm to do it for you. The money you will be spending on the firm will be worth all the trouble.